About Aro
Product designer and UX strategist with extensive experience across digital products, websites, SaaS platforms, design systems and emerging AI experiences.

How I work
Great product design starts before the first wireframe. I combine research, product strategy, information architecture, interaction design and visual systems to understand what needs to exist—and why.
What I do
- Product strategy — Turning ambiguous problems into clear product opportunities.
- UX design — Research, journeys, information architecture, workflows and interaction.
- Product design — Designing complete digital products from concept to production.
- Design systems — Creating scalable systems that make products and teams more consistent.
- AI experiences — Designing interfaces, workflows and interaction models for AI-powered products.
- Design leadership — Connecting product, design, engineering and business teams around a shared vision.